Diddy is showing his support for Kanye by vowing to boycott Adidas if the relationship between Ye and the global shoe company is not repaired. The Donda rapper shared a text message exchange between the two reading, “Please can you send me something I can post in support of you!” Diddy wrote. “[I’ll] never wear Adidas again for the rest of my life if they don’t make you right!”
Ye responded, “Praise God. Love you.” Kanye and Adidas have been battling for quite some time, but over the weekend is when their business got public when Ye began venting on Instagram.
“I COULD HEAR THE JOY IN MY TEAMS VOICES TODAY,” Ye wrote in all caps declaring that the battle between the two is over. “ADIDAS DON’T WANT NO MORE SMOKE. THE MOVIE CREDIT[S] ARE ROLLING. THIS WAR WASN’T ABOUT MONEY.
The note continued giving some warning shots aimed at Ye’s other large collaboration with GAP: “IT WAS ABOUT CONTROL OF OUR FAMILIES. OF OUR BUSINESSES. OF OUR STORY. OF OUR VOICE. I GAVE THEM THE OPPORTUNITY TO SETTLE THIS QUIETLY. NOW IT’S TIME FOR GAP :)”
However, in a follow-up post, Ye was advised by his legal team that he will have to pull back the reigns on GAP for now. “Dear Ye, Your legal team recommends that we refrain from posting anything on Gap for another 10 days,” the post read. He added in the caption: “10 days.”
Ye has accused Adidas of making unofficial colorways for his Yeezys as if he’s “dead” and just last week, he targeted GAP when the rapper accused them of taking ownership of his designs with Balenciaga.
“This is Gap copying YGEBB [Yeezy Gap Engineered by Balenciaga],” the since-deleted post read Thursday (Sept. 1) which included a photo of a young model wearing the design in question. The caption for the post read, “But they canceled the photo shoot with my kids in Japan without me knowing.”
Ye seems to be done with Adidas for now but the execs at GAP are probably on their toes.