Snoop Dogg Partners With Universal Biopic About His Life

A Snoop Dogg biopic is officially in the works! Universal has tapped in Black Panther: Wakanda Forever co-writer Joe Robert Cole and director Allen Hughes (Menace II Society and Dead Presidents) to create a biopic for legendary rapper and entertainer according to The Hollywood Reporter.

"I waited a long time to put this project together because I wanted to choose the right director, the perfect writer, and the greatest movie company I could partner with that could understand the legacy that I’m trying to portray on screen, and the memory I’m trying to leave behind," said Snoop in a statement per the outlet. "It was the perfect marriage. It was holy matrimony, not holy macaroni."

The project was announced Wednesday (Nov. 9) where the West Coast legend will also have a hand in production with Sara Ramaker and Hughes. This will be the first film for Snoop's Death Row Pictures, which he runs with Ramaker. The biopic is also said to incorporate music from his extensive catalog, which began in the '90s.

"Snoop Dogg’s life and legacy make him one of the most exciting and influential icons in popular culture," stated Donna Langley, chairman of Universal Filmed Entertainment Group. "We met with Snoop shortly after he acquired Death Row Records and had the opportunity to hear his story in his own words. We are humbled to be able to create the lasting document of this singular artist."

It's not the first time Universal has handled a hip-hop-centered film. The film distributor was behind the 2002 release of Eminem's 8 Mile and Straight Outta Compton which focused on the late '80s West Coast rap group N.W.A. back in 2015.

"Snoop Dogg is one of the most internationally beloved figures in hip-hop," states Hughes. "There’s just something about his energy that brings people of all walks of life together. Snoop Dogg, not just the artist, but the man and his brand, has transcended generations with his connection and appeal to audiences. His story is so authentic and utterly inspiring, and to have the opportunity to tell his story allows me to go back to the hood 30 years after Menace II Society, and say more now than I could then."

Cole co-penned Marvel’s Black Panther and Black Panther: Wakanda Forever with director Ryan Coogler with the latter set for release this weekend.

"I’ve been a fan of Snoop since ‘Deep Cover.’ His music and the films of Allen Hughes have left an indelible mark on me over my life,” said Cole. "What excites me most is the humanity of Snoop’s journey to international icon. Universal has proven they can guide a movie like this to something special.  I’m proud to be a part of the team."

Snoop Dogg is a cultural icon, and he has also proven to be a savvy businessman. Snoop made his name in music back in the '90s when he got his start by being featured on Dr. Dre's "Deep Cover" and throughout several songs on Dre's debut solo album The Chronic (1992). A lot of times rappers "age out" of the game but Snoop has kept himself relevant on many levels and one in which is pivoting to other areas besides hip-hop. He has used his success in rap to build businesses that cater to his fanbase which has led the rapper in creating a 140M empire.

Check out five brands you might not have known he owns:

Breakfast is never boring at Uncle Snoop's house. It was announced back in August, that he would be adding cereal to his Broadus Foods company. Snoop owns Broadus Foods and Master P serves as the brand's chief executive officer. Broadus Foods houses the "Momma Snoop" brand, and it already has a host of breakfast items including syrup, pancake mix, grits, and oatmeal according to the website.

The cereal is available for purchase here.

Snoop also has the liquor game on lock. The rapper is known for his 1994 hit "Gin and Juice" so creating a gin line just makes sense. Indoggo (a play on the word Indigo) is the West Coast rapper's gin line. The product is obvious but the rapper also has a host of fun cocktails to make using his gin.

If gin is not your thing, Snoop still has you covered. The rapper also has wine collaboration with the 19 Crimes brand. Snoop's wine comes in "Cali Red," "Cali Rosé," and "Cali Gold."  The wine company also partnered with Martha Stewart for "Martha's Chard" who has collaborated with Snoop many times.

Always, drink responsibly. 

Snoopify is Snoop Dogg's photo editing app.  The company launched in 2013 and its main focus of  is to use the in-app camera and have your favorite photos of your friends and family turn into Snoop Dogg-themed masterpieces. The app is available on Google Play.

https://play.google.com/store/apps/details

Snoop Dogg has had several acting credits and has guest starred on several shows. The rapper has made an appearance in Martin, The Boondocks, co-hosted Martha & Snoop's Potluck Dinner Party and has lent his voice to The Simpsons. He's also been in several films including Training Day, Baby Boy, and many more. Snoopadelic Films is the rapper's film production company that he started in 2005. The film company has produced Bromates (2022), Hood of Horror (2006), Reincarnated (2012), and many more.

This one should not come as a surprise. The rapper got into the weed business in 2015 with his marijuana company Leafs By Snoop. In 2015, Colorado was one of the only states in the United States that allowed marijuana to be sold recreationally which makes since that Leafs By Snoop's home base is in the Mile High City. In addition to Leafs By Snoop, the rapper's media company Merry Jane has a CBD e-commerce platform. He also co-founded Casa Verde Capital, an investment fund that now has a portfolio worth at least $200 million, Tech Crunch reported last December. Through Merry Jane, the rapper has now included marijuana-infused snacks in partnership with TSUMo Snacks.