Don’t underestimate the power of the Biebs. Just two days after Justin Bieber called out H&M for their unauthorized Bieber collection, the clothing company pulled the merch. Bieber wrote to his Instagram Story after he saw the merch: “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M .. all without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU.” In another story, the singer, 28, added: “The H&M MERCH THEY MADE OF ME IS TRASH AND I DON’T APPROVE IT DON’T BUY IT.”
The merch in question was a short-sleeved grey sweater dress with a black and white picture of his face, and a canvas bag with a collage of photos of him. There were also pieces with song lyrics that were being promoted on the site, but not yet available to purchase. Though H&M said that “as with all other licensed products and partnerships, H&M followed proper approval procedures,” a further statement (per Forbes) read: “But out of respect for the collaboration and Justin Bieber we have removed the garments from our stores and online.”
The “Sorry” singer’s official website currently features his Justice album and world tour clothing items. Meanwhile, Bieber also has his Drew clothing line (his middle name), which he launched in 2019. The theme of yellow and a smiley face logo are all over the website, as well as a squirrel.