Dunkin’ Donuts debuted a new partnership this week with hip-hop star Ice Spice. Accompanied by a commercial starring both Ice Spice and Dunkin’ enthusiast, Ben Affleck, the Ice Spice MUNCHKINS Drink is now available.
What exactly is this elaborate-sounding creation? “The Ice Spice MUNCHKINS Drink blends its smooth, creamy Frozen Coffee with Pumpkin MUNCHKINS Donut Hole Treats, topped with whipped cream and caramel drizzle,” Dunkin’ Donuts explains in their press release.
The commercial officially debuted during the MTV VMA Awards on Wednesday evening. To produce this commercial, another partnership was forged. Affleck and the advertising arm of Actors Equity collaborated on this entertaining announcement that was also directed and produced by Affleck.
Ice Spice = A Dunkin’ Girl
“Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it,” Ice Spice said, while describing her fandom.
Ice Spice has had quite an eventful year. Her single “Barbie World” with Nicki Minaj was hit on The Barbie Movie soundtrack. In July, she released her latest single, entitled “Deli.” Most recently, Ice Spice won the award for Best New Artist at the MTW VMA awards.
Starting on October 31, Ice Spice will embark on a North American arena tour in support of Doja Cat. It kicks off in San Francisco, however Ice Spice will first join in Miami on November 21. This will then run through December 13, concluding in Chicago.
In The Meantime, Grab an Ice Spice Munchkins Drink
The Ice Spice MUNCHKINS Drink is the first time the Massachusetts brand has combined some of its specialties into one tasty item. Joining this item on the Dunkin’ seasonal menu are some other pumpkin favorites. Dunkin’s fan-favorite Spice Latte, pumpkin MUNCHKINS, pumpkin donuts, and a pumpkin muffin are available now.
“Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer,” said Jill McVicar Nelson, Chief Marketing Officer at Dunkin’.
You can watch the full Dunkin’ Donuts commercial featuring Ice Spice (and Ben Affleck) here.