Japanese Fashion Brand ‘JennyFax’ Turns Women’s Underwear Into Hair Accessories

JennyFax, a Japanese fashion brand, is making headlines for turning women's underwear into expensive hair accessories. Is this a fashion trend you could jump on?

Basically, the hair accessories are made up of a pair of women's panties with a hair clip glued to them. It's that simple. Wearing underwear on your head is a go-to move for children to get a laugh, but this is no laughing matter. People are doing it seriously and not ironically or for laughs. JennyFax is hoping the trend takes off and becomes the next big trend in fashion. To their credit, they have created something original. Now they just have to sit back and wait for it to take off.

According to Oddity Central, they are called "panty ribbon bows" and come in 3 colors: black, pink, and blue. However, if you want to join the trend you best start saving up. They cost $119, per Oddity Central. That's a lot! You'd think they'd start cheap to help the product break into the market.

JennyFax's founder, Jen-Fang, has been known for non-conformist designs like this and it's perfectly on brand. Photos have been going viral in China but it seems like it's yet to officially take off the way they're hoping. Thinking it's something you could do? With the right pair of underwear it's not a terrible look! Just make sure they're clean.

See an example here.