Drew Brees Backed Pickleball Franchise The Picklr Is Launching In Florida
Former NFL Quarterback Drew Brees used to launch passes all over the football field. Now, this Super Bowl champ has backed a pickleball franchise called The Picklr, and they are set to launch in Florida soon.
Specifically, three metro areas in the Sunshine State will be home to the first of these franchises. They are Fort Myers, Naples, and Orlando. In fact, in August of this year the Orlando location is set to open their doors. Both Fort Myers and (South) Naples are slated to open in April of 2025.
In the meantime, let’s dig into what makes this pickleball establishment different. Here is what you have to look forward to.
What To Expect With The Picklr Pickleball Experience
As you would expect, The Picklr is an indoor pickleball facility that contains multiple courts. They operate off a membership model, similar to that of a gym or your local fitness center.
The Picklr describes themselves and their business model by saying they are, “The fastest-growing club for the fastest-growing sport.” In fact, they are very transparent about all their expected business growth over the next two years. By looking at their franchise map you can see 275 locations across the country are committed.
Specifically in Florida that includes 20 locations coming soon, however only the aforementioned Fort Myers, South Naples, and Orlando have been announced.
In terms of actually playing the game, The Picklr offers members an all-encompassing pickleball experience. There’s unlimited play, tournaments, leagues to join, clinics, and member events. Each membership holder is also allowed to bring four guests to their club per month. Locker rooms and showers are also an amenity of every club.
As for Drew Brees, the Super Bowl champ has a long history with being in the franchise business and the sport of pickleball. Brees has shared via his social media handles how he’s played in the NOLA Picklefest. He’s also an owner in Walk-On’s restaurants, Smalls Sliders and Jimmy John’s franchises. In fact, his world came together in an Instagram post Brees shared back in November when Jimmy John’s gifted Brees some customer pickleball gear.
Brees has also promoted to his 1.7 million Instagram followers the growth of The Picklr quite a bit lately. Recent posts this week show clips of Brees talking about Picklr expanding to the state of Indiana, a state Brees has ties to as a Purdue alumni.
In Florida, The Picklr is having a promotion for prospective player to become founding members. “The first 150 members to join will get an exclusive discounted rate for life,” they said.
