Justin Bieber is pissed off about H&M’s new collection, taking to Instagram to protest. The “Love Yourself” singer posted on his Story Monday (December 19): “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M .. all without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU.” In another story, the singer, 28, added: “The H&M MERCH THEY MADE OF ME IS TRASH AND I DON’T APPROVE IT DON’T BUY IT.”
The merch in question is a grey sweater dress with a black and white picture of his face, a canvas bag with a collage of photos of him, and other pieces that are yet to be made available for purchase. H&M told People that “as with all other licensed products and partnerships, H&M followed proper approval procedures.”
Unsurprisingly, Bieber wants to have all his merchandise profits for himself. His official website currently features his Justice album and world tour clothing items. Meanwhile, Bieber also has his Drew clothing line (his middle name), which he launched in 2019. The theme of yellow and a smiley face logo are all over the website, as well as a squirrel.