You ‘Knead’ Auntie Anne’s Pretzels New Fragrance
Auntie Anne’s Pretzels has dropped a new fragrance! If you want to smell the like delicious chain commonly found in malls then this is what you ‘Knead.’
Seriously, you can’t walk through a mall without smelling the delicious scent of Auntie Anne’s Pretzels. You instantly know when it’s getting close and it becomes irresistible. Now, you have the opportunity to smell just like it!
You ‘Knead’ Auntie Anne’s Pretzels New Fragrance
“Do you smell it? That smell. A kind of smelly smell. A smelly smell that smells…smelly,” Mr. Krabs famously said. Was he talking about that amazing scent of Auntie Anne’s Pretzels? He might have been. It’s hard to think of a smell that smells better.
You can now smell like those tasty pretzels. Just like when people are walking in the mall and can’t resist getting some after it hits their nose, now the same thing will happen to you. Well, maybe not but it will still be awesome to smell like it.
They’ll be calling the new fragrance “Knead” in a reference to dough. Very clever. On August 13th, Auntie Anne’s will be opening New York’s first Pretzel Parfumerie that will be open from noon until 7pm. Don’t feel like making the trip to the Big Apple? Good news! They’ll be selling it on the Auntie Anne’s website for $25 to $45 starting on August 14th. It will come in 1 ounce and 3.4 ounce bottles so you can choose how much you want. Mmm you’re going to get a lot of attention walking around smelling like a delicious buttery pretzel. I suppose it might make you more hungry, though. It could end up being a problem! No matter where you’ll go you’ll end up craving a pretzel. Use this fragrance at your own risk!
Julie Younglove-Webb, Chief Brand Officer at Auntie Anne’s, says on the company website, “There are few scents more recognizable than the aroma of Auntie Anne’s. Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
Brands Are Getting In On The Fragrance Game
The popular pretzel chain isn’t the only brand that’s branched out into unique fragrances. You might remember KFC did something similar with their BBQ sauce. Recently, Dolce & Gabbana released a perfume for dogs, too! It’s great to see brands getting creative with these fragrances.
Would you rock a pretzel-scented fragrance?
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